Handbook of Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)
by Art Weinstein
ISBN 13: 9780789021571
Format: Paperback (266 pages) Publisher: Haworth Press Inc Published: 20 Apr 2004
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Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition
ISBN 13: 9781439861288
Format: Hardcover (319 pages) Publisher: CRC Press Published: 04 Apr 2012
Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage
by Ron Morritt, Art Weinstein
ISBN 13: 9780789022165
Format: Hardcover (248 pages) Publisher: Routledge Published: 15 Dec 2006
Handbook of Niche Marketing: Principles and Practice
ISBN 13: 9780789023292
Format: Hardcover (278 pages) Publisher: Routledge Published: 05 Dec 2005
Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge Revivals)
by Art Weinstein, William C. Johnson
ISBN 13: 9780367230180
Format: Hardcover (388 pages) Publisher: CRC Press Published: 23 May 2019
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)
ISBN 13: 9780789021564
Format: Hardcover (260 pages) Publisher: Routledge Published: 30 Apr 2004